Clear creating the pop up area during the Djakarta Warehouse Project festival. The DWP is the biggest EDM festival during this time. That's why Clear as one major brand need to be associated with this event to reach the younger audience.
Clear creating the area call Black Area. This area is pop up building with special entertainment that goes along with the EDM music. This area is to engage the younger audience that came to the festival.
In this area Clear highlighted the brand experience with Mapping Projection building and special entertainment that fit with the festival music.
This younger audience can feel that Clear Black Area is the area for them and how the Clear brand related with their characters.